Waterloo Regional Tourism Marketing Corporation (WRTMC)

Founded in 2007, Waterloo Regional Tourism Marketing Corporation (WRTMC) is the recognized Destination Marketing Organization for the Region of Waterloo. We are a nonprofit marketing and image development organization with extensive knowledge on the development of destination profiling, awareness building programs and strategic partnerships.

Explore Waterloo Region is the public face of the Waterloo Regional Tourism Marketing Corporation, an initiative of the Region of Waterloo and its seven member municipalities. In 2007 the Region, the cities of Cambridge, Kitchener and Waterloo, and the Townships of North Dumfries, Wellesley, Wilmot and Woolwich, agreed to blend their individual tourism promotion activities into a single marketing group. The goal: to deliver a single, focused message that Waterloo Region is a dynamic, year-round destination with much to offer the individual traveller, families on vacation and corporate visitors.

WRTMC has partnered with hundreds members within the Region to further their marketing efforts reach by promoting the region to high-potential markets.

Explore Waterloo Region maintains an extensive events calendar covering the region. It is a storehouse of information on area entertainment and accommodation choices. And much like a seasoned concierge, it customizes the planning for organizations holding meetings or conferences.


Our mission is to increase visitors to the Waterloo Region by focusing resources on promoting the Region and its attractions to high-potential markets.


The Waterloo Region will be widely recognized as a must-visit destination, providing visitors with a varied and exceptional experience.