Become a Member


Explore Waterloo Region Membership offers a basic partnership designed to align your budgets, marketing objectives and business goals with visitors and opportunities. It offers a variety of ways for engagement and allows your business to plan ahead, in line with budget cycles.

All pricing is based on a 12-month partnership from January to December 2019.

PARTNERSHIP: We offer a way for businesses to reach the visitor market and stay connected with Explore Waterloo Region and other partner businesses. This includes;

  • A 300 word listing in the directory with email, website and social media links
  • Access to the partner extranet to update your listings and monitor performance
  • Promote your event on the Event Calendar on
  • Opportunity to collaborate with influencers such as accredited writers, bloggers and photographers
  • Measure the impact of your event with the Event Impact Calculator
  • Receive our monthly Partner Insider e-newsletter to stay up to date on activities at Explore Waterloo Region and the industry as a whole
  • Network with industry colleagues at our Annual General Meeting, seminars and sessions on industry trends
  • Opportunities for mentions in blogs, consumer newsletter and social media campaigns as well as shares on Explore Waterloo Region’s social media channels when #ExploreWR is used
  • Familiarization trip inclusion for travel media

EXPOSURE: Extend your reach to the 4.8 million visitors to Waterloo Region through marketing opportunities whether they are here for leisure business or sport. Put your business in front of millions of potential customers through Explore Waterloo Region’s website, print and digital publications, media opportunities, as well as through our team.

COMMUNITY: Become a part of a strong network of businesses. Stay connected and strengthen relationships with peers and industry leaders through networking opportunities, while staying up-to-date with industry trends and news.

2019 Partnership Kit:

For information on becoming a partner, please email Jennifer Eddings, Director of Sales or call +1 (519) 585-7517 ext. 210.


Curious about what we do, or why you should partner with Explore Waterloo Region? Learn more about our role as Waterloo Region’s Destination Marketing Organization and how we can help promote your business or event to leisure and corporate visitors, as well as the local community.

To help you get the most out of your partnership with Explore Waterloo Region, we partner with a number of organizations locally, provincially, and nationally.

 logos of tourism industry organizations WRTMC is affiliated with