Why does tourism matter?

Information on the economic impact of tourism in Waterloo Region

It’s there, but you can’t always see it. Tourism brings outside dollars into Waterloo Region — its perfect mate is economic development and its offspring is job creation. One in 11 Canadian jobs relies on the tourism economy.

As you attend festivals and events throughout the year, you don’t often think about the economic impact they have on the community. And that’s just one small part of it.

Whether it’s meetings and conventions, sporting events and tournaments, festivals and events, or attractions, tourism quietly and steadily encourages growth across a number of sectors and industries.

Use #ExploreWR to join us in celebrating World Tourism Day on Thursday, September 27th!

How else does tourism contribute to Waterloo Region?
  • Creates employment
  • Promotes cultural awareness and helps preserve local culture
  • Encourages volunteerism (festivals, events and tournaments)
  • Builds pride of place in the local population
  • Increases product development spending and infrastructure improvements benefitting the local population
Quick Facts About Tourism in Waterloo Region
  • 4,800,000 visitors in 2016
  • $357,280,000 in spending at local restaurants, retail, accommodations, transportation, and experiencing art, culture, recreation and entertainment
  • 2,493 tourism related businesses employing 25,000 people
  • 1,200,000 overnight stays
How will you #ExploreWR this World Tourism Day?