Cruise into Belmont Village is an event that takes place in Belmont Village in Kitchener one evening a month during the summer. It focuses on classic cars, and also features food and music. Cruise into Belmont Village also has raffles and the opportunity to shop at over 70 businesses in the Village. Admission to this event is free, but any proceeds that are raised are donated to different organizations, such as the May Court Shop.
Belmont Village began as a project during the Great Depression. While plans were made to construct a hotel and conference centre on the site, the only thing that materialized was the asphalt base. Over the next several years, the site would serve as a location for dances, roller skating, and other outdoor events. In 1947, the site was bought from the city for a dollar. Businesses opened throughout the 1950s, which works well with 1950s theme of Cruise into Belmont Village.
Cruise into Belmont Village features classic music along with the classic cars. It also offers foods like popcorn, candy floss, and snow cones. Visitors are invited to take part in friendly competition, such as having to name as many car parts as possible, for a chance to win a prize. In addition to the Cruise into Belmont Village event, many shops in the area are open for business.
Cruise into Belmont Village is put on in partnership with Waterloo British Car Club. The volunteer-driven club boasts members with cars as old as a 1938 Austin 7, a 1948 M.G. TC, and a 1953 Rolls-Royce Silver Dawn. It is also run by the Belmont Village Business Improvement Area, a group of businesses with the goal of improving the area and drawing more tourism. The Business Improvement Area also organizes events such as Christmas in the Village and the Belmont Village Market.